About Our Agency

Pure Risk Advisors provides comprehensive insurance options throughout all of Colorado, including Boulder, Buena Vista, Denver, Fort Collins and Longmont.

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We are your trusted independent insurance agency.

Your family, your business and your possessions are all important to you, but you may not know how to best protect them. We have the experience to navigate the unique risks you face, serving as your insurance advisor.

Who we are

You need an agency that will serve your needs. We are that agency.

The entire focus of our business is YOU. What we’ve found is that BIGGER isn’t always better. Too often, bigger means that clients become numbers instead of people, and doing what’s best for the company means sacrificing what’s best for the client. We weren’t okay with that. We created Pure Risk Advisors to get away from bottom lines and quotas that reign with many agencies and get back to why insurance was really created: to help people just like you.

Pure Risk Advisors specializes in home insuranceauto insurancebusiness insurancerestaurant insurance and contractor insurance and our insurance specialists are committed to providing you the coverage you need with the service you deserve. Instead of reaching customer service when you call our office, you’ll reach one of the brokers directly serving your account. And we think that’s pretty awesome.

How will we help you?

Having a good broker is like having a good accountant. You could do the dirty work yourself, but you’ll save a lot of time and trouble (and often money, too) by having an expert in your corner. And unlike your accountant, our services are free to you. We help you select the best coverage for your lifestyle at the best price.

Don’t get stuck holding a really expensive piece of paper. Insurance isn’t one size fits all. Getting an online quote in 15 minutes or less may save you some money, but what will it cost you in the long run? Your policy needs to address your specific risks, and ensure there aren’t costly gaps. We help you find coverage that gives you the essentials.

What makes us different?

Ten years ago we set out to build a company that focused on delivering great client experiences in an industry defined by bottom lines and quotas. While we like making money just as much as you do, we like people more and prefer quality to quantity in the relationships we develop with our clients.

Our goal is to offer a better option for businesses, individuals and families to cover their risks, with a focus on quality and cost (in that order), integrity, responsiveness and an ever-growing knowledge of our craft. Our expertise will give you the confidence that the things you work so hard for are covered by a reputable company that knows the ins and outs of your coverage, so that you can focus on the more important things in your life.

The Pure Risk Advisors team was hand selected for their expertise in the industry and focus on client service, which is what our business is based on. Each of us has a lot of experience in making sure the I’s are dotted and the T’s are crossed on your coverage to protect you, your life and livelihood from life’s unknowns.

Some things just have to be done right. We get that. And we’re here to help.

Start Quote Request

As an independent insurance agency we have great relationships with many well-known, reputable insurance companies, giving you the power of choice.


Our insurance advisors have years of experience in the insurance industry and serve as your advocate from selecting coverage through filing a claim.


Our insurance advisors have a strong passion for insurance and protecting what you value most in business and in life. We treat our customers like family.

At Pure Risk Advisors, our mission is very simple. We strive to provide a true, concierge client experience which is unique in the insurance industry. We give clients the power of choice from top-rated national and regional insurance carriers.

Insurance Quote Request

As an independent agency, we offer multiple options at competitive prices.

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