John Jacquat

Meet John

John Jacquat

Founder & President

As the Founder and President of Pure Risk Advisors, John created a client service-driven insurance agency based on his values of honesty, hard work, and the importance of continual learning. In his professional experience, he has discovered that earning clients’ long-term trust is only achieved by putting their interests first – always.



John strives to implement this philosophy with every client he serves. His focus is on knowing what risks are faced by both individuals and businesses, in order to prepare them for unforeseen circumstances while understanding what matters most to them.

Like many of his clients, he is a husband, father, and business owner. He understands the peace of mind that comes with protecting the things that he loves – and wants to help those around him to do the same.


After working for a few of the big conglomerate brokerage houses, John was inspired to start his own agency to take insurance back to the basics – focusing on what’s best for people, not just quotas and bottom lines. Pure Risk Advisors has a personalized culture founded on integrity, responsiveness, and ever-growing knowledge of the clients and industries that it serves.


John earned his degree in Business Administration-Finance from the University of Colorado Leeds School of Business (go Buffs!), lives in Erie, is a member of the Chamber of Commerce, and is actively involved in the community. He recently opened The Old Mine (a craft cidery and brewpub) beneath the Pure Risk Solutions office and is a member of the Colorado Brewers Guild and Brewers Association, and an avid and loyal supporter of local business.


Specialties: Business & Commercial Insurance

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